Valerie Rivera​

FirstGen Wealth
Founder
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Valerie Rivera, CFP is the founder of FirstGen Wealth, a virtual, fee-only financial planning practice serving individuals and families who are the First to build wealth in their world. Her mission is to break this cycle and close the wealth divide. Investopedia named Valerie one of the country’s top 100 independent financial advisors. In 2023, NerdWallet named her one of 8 Latino Financial Influencers to Follow. She is part of the 1% of Latinas holding the CERTIFIED FINANCIAL PLANNER designation, the gold standard of financial planning. Valerie is a Forbes Advisory board member and a proud board member of the nonprofit Working Credit, which partners with communities and individuals to interrupt the effects of structural racism by providing credit-building education. She regularly contributes to publications such as The New York Times, The Wall Street Journal, Forbes, Business Insider, and others regarding her expertise in personal finance.